Haslet, Texas · By Application Only
You Don't Need
Another Gym Membership.
Results.
Wil Zuniga builds fully customized training and lifestyle programs for people who are ready to invest in real, lasting change — not cookie-cutter plans.
Who This Is For
Built for People Who Are
Serious About Change
This isn't a bootcamp or a group class. It's a private coaching partnership — designed for ambitious people who want real accountability and real results.
High Performers
Executives, entrepreneurs, and professionals who want to perform at their best physically, not just mentally.
People Who've Tried Everything
You've had gym memberships, tried programs, done challenges. Nothing stuck because nothing was built for you.
Goal-Driven Individuals
Whether your goal is losing 40 lbs, building muscle, or just having energy again — you have a clear outcome you want.
Not Right For
People looking for the cheapest option, anyone not ready to commit fully, or those who want a "quick fix" without lifestyle change.
The Process
How Zuniga Fitness Works
No guesswork, no generic plans. Every step is built around you.
Apply
Fill out a short application. Wil personally reviews every submission to ensure it's a strong mutual fit before moving forward.
Strategy Session
A private 60-minute call to map out your goals, training history, lifestyle, and constraints. This becomes the foundation of your program.
Custom Program
Wil builds your fully personalized training plan — structured to fit your schedule, equipment, and goals. Updated every phase as you progress.
Ongoing Coaching
Weekly check-ins, form feedback, nutrition guidance, and direct access to Wil throughout. You're never figuring it out alone.
About Wil
Strength Built From
the Inside Out
Wil Zuniga has been coaching since March 2004 — over 22 years helping people transform their bodies and their habits, not just for 12 weeks, but for life. Originally from San Francisco and the East Bay (Pleasant Hill, CA), Wil brought his training philosophy to the DFW area when he relocated to Haslet, TX in 2021.
His approach goes beyond workouts and macros. Wil focuses on resilience, discipline, and showing up when life is heavy — because real fitness isn't about perfection. It's about consistency, mindset, and learning how to keep moving forward even when circumstances are hard.
Grounded, compassionate, and direct, Wil trains people who want more than a quick fix. He helps clients build physical strength while also cultivating mental toughness, emotional balance, and purpose. His coaching style is encouraging but honest — meeting people where they are, while challenging them to grow into who they're meant to be.
"Your body is a tool, your mind is the driver, and your why is what keeps you going when motivation fades."
- ACSM Certified Personal Trainer (American College of Sports Medicine)
- Precision Nutrition Level 1
- Specialization in Strength, Fat Loss & Body Recomposition
- Based in Haslet, TX · Serving DFW in-person & clients nationwide online
Client Results
Real People. Real Transformations.
These aren't cherry-picked outliers. This is what happens when people commit and follow the program.
"I've been training with Wil for almost 3 years, both in person and remote. His background is perfect for someone looking to accelerate their personal fitness goals, or someone just looking to get started. I always look forward to our sessions. I'd highly recommend trying a session with Wil."
"Wil is a fantastic trainer. He is incredibly knowledgeable and skilled at helping me achieve my fitness goals. That extends beyond just strength and cardio training to include extensive knowledge around nutrition. He is also just a great guy who you just want to hang out with, which always helps to motivate keeping a consistent training schedule."
"Great guy, extremely knowledgeable and positive trainer that keeps my husband and I motivated to see him every week. You will make a great investment into your health and wellness with Wil creating and coaching your workouts."
"Working with Wil was awesome. He's extremely professional and his quality of work is exceptional. Highly recommend him if you are looking for a personal trainer."
"I have worked out with Wil in person and over Zoom for 11 years. He does a great job working around whatever injuries I have experienced in other activities and keeps the workout interesting."
"I have worked with Wil for many years and he always keeps the workouts different but perfect for what I need at the time."
Investment
Choose Your Level of Coaching
Every tier includes fully custom programming. The difference is access and frequency.
Ideal for self-motivated individuals who want expert programming without high-touch coaching.
- Custom monthly training program
- Bi-weekly check-in calls (30 min)
- Nutrition framework & guidelines
- Form review via video upload
- Direct messaging (48-hr response)
The full coaching experience — for those who want accountability, structure, and fast results.
- Custom weekly programming updates
- Weekly 1-on-1 calls (45 min)
- Full nutrition coaching & meal strategy
- Priority messaging (same-day response)
- Progress tracking & monthly reviews
- Unlimited form feedback
Maximum access. Wil is essentially your dedicated health and performance partner.
- Daily program access & updates
- Two 1-on-1 calls per week
- In-person training sessions (Keller, TX / DFW area)
- Full lifestyle & recovery coaching
- Direct phone/text access to Wil
- Quarterly body composition analysis
All tiers require a 3-month minimum commitment. Spots are limited — Wil works with a maximum of 15 active clients at any time.
Questions
Frequently Asked
Do I need to train in-person in Keller, TX / DFW area?
No. Foundation and Performance tiers are fully online and work for clients anywhere. The Elite tier includes optional in-person sessions for clients in the Keller, TX / DFW area.
What equipment do I need?
Wil designs programs around whatever you have access to — commercial gym, home gym, minimal equipment. This is discussed in detail during your strategy session.
How quickly will I see results?
Most clients notice meaningful changes within the first 4–6 weeks. Dramatic transformations typically happen within 3–6 months when the program is followed consistently.
Why is there an application process?
Because not everyone is the right fit — and that's okay. The application ensures Wil can genuinely help you and that you're ready to commit. Both parties benefit from this filter.
What's the cancellation policy?
There's a 3-month minimum commitment. After that, you can cancel with 30 days' written notice. No hidden fees or penalties.
Is nutrition coaching included?
Yes, at every tier. The depth of nutrition support varies by plan — Foundation includes frameworks and guidelines, while Performance and Elite include full macro coaching and meal strategy.
Application
Apply to Train with Wil
Complete the form below. Wil personally reviews every application and will follow up within 48 hours if there's a strong fit.
Application Received
Thanks for applying. Wil reviews every submission personally and will reach out within 48 hours if there's a strong fit. Keep an eye on your inbox.